Jute industry gaining clients

The jute industry was facing a downturn on a global scale, especially since most jute products were being replaced by the synthetic polymer products which was coming at an affordable rate. However, with the global trend shifting towards a greener society and denouncing the use of synthetic non-biodegradable items, the jute industry has found some breathing space. The corporate segment has also shifted its focus towards jute products in order to enhance their image in the society as a responsible organization and in a way also use these products in their branding strategy.